Dusit Hotels & Resorts

Dusit Hotels & Resorts operates more than 300 distinctive hotels, resorts and luxury villas operating under six brands across 14 countries worldwide.

The Requirements

After a significant website overhaul with the help of professional copywriters, Dusit was looking for a long-term, efficient, and cost-effective solution to keep the site updated. Regular updates were particularly needed for the offer pages, where each property frequently introduced new promotions to attract guests from their target market.

Our Solution

The new website redesign introduced a standardised template for all content types. MYL collaborated with Dusit to tailor our AI copywriting service using custom prompts to handle frequently updated content. Property users were prompted to enter specific details, and the copy was instantly generated in the prescribed format. Most importantly, Dusit’s writing guidelines for each brand were integrated into their custom engine, ensuring that the distinctive elements of each brand were reflected in every piece of content produced.

Key Take-Away

Customising one AI engine across 300 properties brought consistency to the brand voice.

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